You may remember the old days of SEO where you can easily use some techniques to rank up high, increase traffic, and ultimately get cash. While taking a trip down memory lane and reminiscing about the past, we can see how Google has adapted to the situation.

Even just about a year ago, [...]

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Video is notably absent from most landing pages on different websites today. It shouldn’t be. Video is the missing link between great landing pages and great conversion rates. Without it, landing pages are not exceptional, and are probably suffering. Let’s talk about why that’s the case.

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Ever wonder why that amazing site of yours isn’t getting the search traffic you wanted? Google created a new Webmaster Help video featuring head of webspam Matt Cutts, who reveals the five biggest SEO mistakes.

A huge mistake people make is that either their site cannot be crawled or [...]

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Wondering when your brand should avoid using social media to advance its goals and values? Look no further than the Boston Marathon bombings. With the tragedy of this week’s Boston Marathon bombing, major cellphone services in the Boston area were shut down, but social media was alive and well. Thriving, in fact.

A recent [...]

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By now, you have probably heard of Google’s new Penguin algorithm update coming our way. From the looks of the previous update, it might be a good idea to at least attempt to prepare for this update. When it comes to Google changing any of its algorithms, preparation is key.

Many webmasters and marketing [...]

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When you think about SEO, the first thing that comes to mind probably won’t be putting a video on your website. Although many don’t think there is a link between the two, videos and SEO are related. On top of that, videos help convey the emotion of the message when compared to descriptive texts.

The post Websites, Videos, and SEO – there’s something linking them appeared first on Boucher + Co..

Monday mornings are sometimes rough, especially when it comes to generating creative content for SEO purposes. In the old days, solely optimizing pages and building links were good enough for your SEO, but it isn’t like that any longer. Now, content is king.

The new standard is set so that you must frequently create content [...]

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Google is continuously growing as they do their best to reduce web spam and block misleading and manipulative links. Unfortunately, to small businesses, this translates nothing more than, “Link building is manipulative and bad.” This is not true though. So with this in mind, how could so much disparity exist between people’s knowledge and the [...]

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Have you ever wished there was an easier way to reply to Facebook comments without using the @ symbol, or actually spelling out the person’s name that you are intending to respond to? Well, consider your wish granted with Facebook finally delivering a reply button that will make it quick and easy to respond to [...]

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This is the first in a series of posts titled “Things to ask potential SEO agencies.” Good search engine optimization services are difficult to find, and we want to highlight everything small business owners should know before committing to an agency. Boucher + Co. is proud to continually provide a wide variety of clients [...]

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